Ungroup the logo and select the main three text elements. Scale the logo up by a few hundred percent, so it’s considerably larger than its original dimensions. The final logo layout has everything you could expect to see in a vintage style brand, but no vintage design would be complete without some distressed textures to create that aged and weathered effect. Select the two compound paths and hit the Subtract option from the Pathfinder palette to punch out the text from the banner.Ĭonvert any remaining text to outlines then select all the elements and Merge them together with the Pathfinder to convert the design into one single shape. Do the same with the three elements that make up the black banner graphic. Ungroup, then select the wording from the banner portion of the logo and create a compound path. Select just the Object checkbox to convert these elements back into solid shapes. Select the elements that have been adjusted with Warps and go to Object > Expand. This shape fits much better than a custom shape drawn with the pen tool seeing as it already has matching curves. Rotate and place this single line to under line the logo. Delete all the points to leave just a straight line. Adjust the tracking of the text to increase the spacing between the letters.Ībove the logo make a copy of the letter H from the word ‘The’ in another script font. “Authentic”, “Original”, “Purveyors of” and “Est.” are classic examples. Select the Arc setting and add 10% of Vertical adjustment.Īdd an old school tagline underneath the logo. Select all the objects that make up the banner and go to Object > Envelope Distort > Make with Warp. Add an extra point on the outside edge and move it inwards with the Direct Selection tool to create a banner style shape. Be inspired by history and reuse tricks from old logos, such as the layout of the word Co.Īdd a narrower copy of the rectangle alongside the original then move it downward a few nudges. Here I’m using the Nevis font in a black rectangle. Use a contrasting sans-serif font to lay up the ‘Denim Co’ portion of the brand name. Use guides to align the loop to the rest of the logo to help it blend in and balance the design. Keep in mind how the line would be formed with a pen nib and try and represent the difference in line thickness. Lots of careful tweaking of points is required to perfect the shape and eliminate unwanted kinks. Use the Direct Selection tool to delete out the whole tail from the letter K, then use the Pen tool to continue the paths from the open points into a looping shape that underlines the text. The current font seems a little too upright compared to other old school script logos, so go to Object > Transform > Shear and add 10° to the Horizontal axis. The difference between the customised and the original is only subtle, but it helps create a unique design that fits the style we’re aiming for. So why not customise it? Convert the font to outlines in order to manipulate its shape, then use the Pen tool to add in an extra point on the flat edges and adjust the bezier curves. I’ve selected the Lavanderia font, but I’m not too keen on the flat edges. Browse over your collection of fonts and compare the different styles to find one that matches the 30’s, 40’s & 50’s eras of advertising and branding. They often used a mix of hand crafted scripts and bold sans-serif lettering. The logo uses some of the classic design tricks from the 30’s, 40’s & 50’s to capture that old school look and is finished off with some distressed textures to represent the low-fi print techniques used by our ancestors.Ĭlassic logos were all about the typography. The vintage logo we’ll be creating is based on a fictional jeans company Black Denim Co.
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